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Essay:
PV technology price history"It is worth remembering that all manufacturers of PV technology lost money until 2004. This is important because industry dynamics are based in this struggle for survival, coupled with a genuine belief in the mission of solar. After 2004, and despite constraints in the supply and high prices of polysilicon, prices for PV technology (all technologies including thin films) increased and margins were positive during 2004-2008. In 2009, manufacturers from China (and to a certain degree Taiwan) began pricing technology aggressively in order to gain share. During this time, manufacturers (particularly in China) increased capacity significantly while pricing it significantly below prices of manufacturers in Europe, Japan, the US, and the rest of the world."
ASPs 1991-2011. *Reseller average price in 2011: $1.05.
More info of this article can be found on the web at: http://www.electroiq.com/articles/pvw/2011/11/pv-technology-pricing-why-its-a-zero-sum-game.html
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