Predicting the motion of wheeled robots in unstructured environments is an important and challenging problem. The study of planetary exploration rovers on soft terrain introduces the additional need to consider the effect of nonterrestrial gravitational fields on the forces and torques developed at the wheel/terrain interface. Simply reducing the wheel load under Earth’s gravity overestimates the traveled distance and predicts better performance than is actually observed in reduced-gravity measurements. In this paper, we study the effect of gravity on wheel/terrain interaction. Experiments were conducted to assess the effect of reduced gravity on the velocity profile of the soil under the wheel, as well as on the traction force and sinkage developed by the wheel. It was shown that in the velocity field of the soil, the decay of the tangential velocity component becomes gradual with reducing gravity, and the decay of the normal to rim velocity is slower in Lunar gravity. It was also found that wheel flexibility can have an important effect on the dynamics as the contact patch and effective radius vary periodically. These results were then used together with traditional semiempirical terramechanics models to determine and validate the simulated drawbar pull values. The developed simulation model includes the effect of wheel flexibility, dynamic sinkage, and gravity.